Build it in Q4.
Scale it in January.
Whether you're starting your first brand or growing one that's already selling, we build the store, fix the numbers and coach you 1-1 through Q4, so you go into January ready while everyone else is starting from zero.
Friday 9 October
Starting from scratch or already selling, you're in the right place
Starting a brand
You've got an idea, or just the drive. We pick the niche with you, source the product, build the store and get you to your first sales without the expensive guesswork.
Scaling a brand
You're selling, but it's stuck, or the ads cost too much to grow. We audit the lot, fix conversion, offer and margin, then build the ads, email and creative engine to scale.
Everything to build and grow a brand that makes money
1-1 with me and the team
Direct Slack access to me, my coaches and customer success. No ticket queue, no junior handoff.
Your Shopify store, built
Our in-house dev team builds or rebuilds it: homepage, product pages, cart, checkout, mobile and speed.
Product, offer and margin
Niche and supplier if you're starting. Pricing, bundles and real margins if you're scaling.
Ads, email and content
Our Klaviyo flow framework, the UGC creator system, our hook bank and in-house media buyer support on your ads.
Two ways in. Both end Friday.
Pricing for both options is shared on your call. Only 4 priority build slots: once they're gone, Pro keeps the free month and audit but joins the standard build queue.
£4,794 of bonuses. Free. Gone Friday.
Join this intake and these come on top of the full programme, at no extra cost. Midnight Friday 9 October, they're gone.
The free month
An extra month on either option, so we're with you through January, not waving you off before it.
The BFCM Playbook
The exact Black Friday offer stack and sequencing from my own 8-figure brand: bundle builder, mystery box, tiered freebies and the order they go out in. Already selling? You can run it this November.
Priority build slot
Your store started within 7 days of joining. 4 slots only.
48-hour audit + Q1 ad plan
A full written audit of your store or idea within 48 hours, then your January campaign structure, budgets and first creative tests before Christmas.
Your email flows, written by me
I personally plan and write your entire email flow architecture for your brand: welcome, abandoned cart, post-purchase, win-back and the rest. Not a template. Built around your product and customer.
Niche Selection Toolkit
For new starters. The tools, research process and scorecard we use to pick niches that have demand, margin and room to build content, so you choose with data, not gut feel.
I don't just coach it. I run it.
My own ecommerce brand, built and scaled with the same playbook you get inside DTCMASTERY.
Shopify total sales, Aug 2023 to Aug 2026, including VAT and shipping.
What happens when the system is in place
Came in stuck at £3–4k months with thin margins and no system for ads. We fixed supplier terms and margins first, built 8 Klaviyo flows, then taught him to build and scale his own Meta ads.
"No fluff. Weekly clarity and measurable movement. Biggest Q4 we've ever had."
Figures from client brands, shared with permission. Results depend on implementation and market conditions and aren't guaranteed.
Three steps
Book a 30-minute call
We look at where you are, what you want to build or grow, and whether we're the right fit. No hard sell.
Lock your place by Friday
Choose your option, and you're in Slack with me and the team within 24 hours.
Build through Q4
Store work starts in week one. Built, fixed and tested by Christmas, then into January ready to scale.
8 places. £4,794 of free bonuses. Gone Friday.
Book a call and we'll tell you straight whether this is right for you. If it isn't, you'll leave with a clearer plan than you came in with.
Book your intake call
Q4 Founder Intake · Closes midnight Friday 9 October 2026